Our Stories
From Baja To Brooklyn
A look at the moments, people, and places that shaped 2025.
Be James: Beatrice Domond is James
Born in Delray Beach, Florida, and currently residing in New York City, Beatrice has always been moving, thinking, and connecting with the world in her own way.
The Nocturne Collection
New York moves at its own frequency—loud, fast, relentless. For a few days, we ran with it, flying east from the coast we know to see the city through Beatrice...
The James Brand × Alpine Formula One Team Colla...
The James Brand × Alpine F1: A collaboration of race-inspired EDC essentials crafted for speed, precision, and purpose-driven performance.
Uncharted: Mission to Baja
We rounded up a motley crew of our favorite people and set off for Baja, embracing a few days of unstructured adventure—off-roading, surfing, fishing, and pure exploration.
2025: Begin Again
Time is all you get, after all. And any opportunity to collectively take a look at ourselves, our communities, and our lives and intend to improve them in some way...